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Saturday, November 22, 2008
The mythology The professional
     expertise
The scope
     of an international brand
The quality process

The professional expertise

An integrated sphere

• Sothys, an expert professional brand exclusively devoted to beauty institutes and spas
• Integrated beauty programmes, including sophisticated Institute Treatments and high performance home treatments
• a complete care range : face, body, sun treatments, make-up, men's skin care
• formulas combining well-being and technology for a double effect on body and mind
• an exclusive method : Digi-Esthétique® derived from the best western and eastern massage techniques

A high technology sphere

Finding original and targeted answers to all skin problems, offering complete sophisticated and highly effective programmes in the intensely competitive Beauty market demands continuous investment in Research and Development

• Our SOREDEC laboratories in Brive are in permanent contact with universities and basic research laboratories, and every year they bring out exclusive technological innovations for unique compounds combining comfort and effectiveness (Tex-Oe®, Antiglyskin®, Proteasyl®, Photopréventine® etc.)

• Our care formulas are the result of the latest advances in cosmetics (aromatherapy, biotechnology, algotherapy etc.)

• All our products are created in strict compliance with environmental protection standards

A sphere of partnership

60 years ago, we made a choice - to create Institutes.
This deliberately top of the range and professional approach has never compromised on its fundamental principles.

• Our initial and advanced technical qualification programmes that are devised in our International Training Centre are continuously brought up to date and involve more than 1200 beauticians a year. Special application techniques based on the original and exclusive Digi-Esthétique® method are created in our experimental establishments and give the expertise and the sensitivity of the professional a central role.

• Throughout the year, we make creative and standardised point of sale material available: modular, contemporary display units for treatments and make-up, ready to use demonstrations, promotions that create events in the institute or spa.

• Massive investments in women’s magazines and high impact publicity enable us to reach several million consumers a year and make us better known.

• Thoughtful and effective customer service in continuous co-operation with our partners.